Javier Goyeneche developed the brand concept after the birth of his son - he had thought about the world that we would leave to the next generation, and his frustration about the excessive use of the world's natural resources grew. ECOALF was born in 2009. The idea was to create a fashion brand that is truly sustainable. By integrating breakthrough technologies, ECOALF creates clothing and accessories that are made entirely from recycled materials (at the beginning just with used fisher nets) ... of course without actually looking that way!